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How to Price an Instagram Influencer

If you're planning on hiring an influencer to promote your brand on Instagram, you may be wondering how to price your campaign. Influencer pricing is often based on several factors, including the number of followers, engagement rate, and posts. Below is a breakdown of how to calculate the value of your influencer. You can also consider other factors, such as the cost of shooting expenses. And don't forget to consider your budget.


Instagram influencer pricing is driven by several factors. Influencers can earn commission on purchases made via their Instagram account. Depending on the type of influencer, a brand can pay up to $25,000 per post or more. For example, a mid-tier influencer might charge $125 per post, while a macro-influencer might charge as much as $2,500 for a single post. PriceBox helps campaign managers set realistic budgets.

The price of an Instagram influencer can be calculated based on their number of followers, but this is a general estimate. The price for a nano-influencer can range from $10 to $100, and it might even be less if the influencer offers free gifts or services. Meanwhile, mid-tier influencers can charge between $500 and $5,000 for each post. The price range can be adjusted to reflect the influencer's Big Exciting Vision.

With PriceBox, brands can easily calculate what Instagram influencers are worth based on their past work. It's available as a standalone tool or embeddable into an influencer's profile. The app works on Instagram Posts, Stories, and Videos. Klear understands the value of influencers, but the tool also helps brands measure their ROI. PriceBox makes this possible by providing data to back up a creator's rate.

Although Instagram influencer pricing is highly variable, it can still be worth paying more for your campaigns than before. While influencer marketing has become one of the fastest growing customer acquisition strategies on the internet, the cost of influencer campaigns is increasing. While brands don't want to pay too much for an influencer, they don't want to be too cheap either, because a cheap price might turn off potential influencers.

One unnamed Instagram influencer with around 250,000 followers and 2.5% engagement shared her pricing model. Influencers' prices depend on their level of engagement and the type of content they share. A brand can expect to pay between $250 and $1,000 for a single Instagram post. The prices can vary based on the amount of work, the number of posts, and the number of people involved. While the unnamed influencer's costing model is similar to the one shared by other influencers, the larger the campaign is, the higher the price.

Number of posts

There are two basic ways to price an Instagram influencer: by number of posts or by the size of their following. It is difficult to determine the exact price for each type of post, but based on the size of your target audience, you can estimate the cost of each. You can pay a nano-influencer as little as $10 per post or give free products to them in return. Mid-tier influencers can charge up to $5,000 per post.

The first method of estimating the cost of hiring an Instagram influencer is to consider the number of posts you need for your campaign. It is important to remember that the more posts an influencer has, the more expensive their posts will be. Instagram influencers generally have large audiences, ranging from hundreds of thousands to millions. Depending on the size of your audience, you can choose the type of Instagram influencer you want to hire based on their followers, as this can be a good way to gauge the value of a social media profile.

If you're hiring a fashion blogger with 500,000 followers, it's important to know what their rates are. One fashion blogger with this many followers could sell out of a line of shoes within a day! Another example is a travel and lifestyle blogger who charges $700 per story. Remember to factor in production expenses when you're estimating your price for an Instagram influencer. Remember, many of these influencers are represented by an agency or manager, which typically requires a handling fee.

You can determine how much your influencers charge per post based on their following size. The average Instagram influencer charges between $200 and $400 for each post. This can vary greatly, but it's worth it to compare rates. Once you determine how much to pay an influencer, you'll be well on your way to influencer marketing without spending a fortune. The bottom line is: make sure to pay your influencer fairly!

Engagement rate

When it comes to determining the cost of hiring an Instagram influencer, the engagement rate is as important as the number of followers. An influencer's engagement rate can be determined by adding up all the interactions on a post and dividing that total by 100. To calculate this number, influencers often have press kits that explain their rates and how they charge for their services. In addition to follower counts, some influencers bundle content so that they can reduce their labor costs and focus on promoting services rather than products.

One way to calculate engagement rates is to take a look at a person's Instagram profile and add up the number of likes on their most recent posts and divide that number by their followers' numbers. Another way to measure engagement rate is to look at comments on posts to see how engaged their community is. The higher the engagement rate, the more likely a post will get engaged. A low engagement rate will likely result in a low ROI, so it's important to keep an eye on this number.

The engagement rate is also a key marketing metric. A micro-influencer with ten thousand followers will reach 1,000 people, while an influencer with one million will reach only a fraction of that. However, working with the correct kind of influencer can help a brand save money. To determine the best price for an Instagram influencer, look at their engagement rate. A micro-influencer with a low engagement rate will cost less than an influencer with ten thousand followers.

As an example, Daphne Rodriguez has a high engagement rate of 22 percent. She is an Indian-American who covers fashion and beauty. She also actively replies to comments on her posts and has an engagement rate of 10.2 percent. Vibhuti is popular around the world and has more than 6700 Instagram followers. And her posts also focus on her lifestyle, children, and travel. For this reason, she's a good fit for brands looking to hire an Instagram influencer.


When it comes to budgeting for your Instagram influencer pricing, it is important to set realistic expectations. A typical Instagram influencer pricing model includes an hourly rate, number of followers, type of post, and extra factors. This unwritten industry standard typically starts at around $100 per thousand followers, but you may want to consider the size of your brand's budget and the goals you have for your influencer. For example, a power-influencer might charge $15,000 for a 24 hour campaign, but you might be able to get away with a smaller budget.

Once you've set your budget, you'll need to determine the kind of content you want from your influencer. You can choose to pay them per post, grid post, or series of stories over a period of time. The longer the campaign, the higher the influencer's rate. Some Instagram influencers will increase their pricing based on the amount of content they create or the amount of time they spend on each post. For example, Instagram stories may attract more followers than in-feed posts.

Instagram influencers' rates vary, and you may want to consider their past performance with similar brands. You can also consider negotiating for bulk purchases with influencers. Some influencers may even be able to offer discounts if you make a large purchase. Regardless of the amount of your budget, a multi-touch campaign is a proven way to reach your target audience and increase your brand's visibility.

If your budget is limited, you can still hire a micro-influencer for a single story. The production quality of an Instagram story will vary, so be sure to factor that in before you begin negotiations. A typical price per story is about $.14, but you can also ask for a flat fee or a per-swipe or website visit. Depending on the product you're selling, your Instagram influencer may charge anywhere from 3% to 10% of the sale.

The costs of hiring an Instagram influencer vary by geography. A few basic guidelines will give you a ballpark price range, but you will need to adjust the numbers to match your Big Exciting Vision. Instagram influencers' prices vary according to follower count. In some cases, influencers can charge millions, depending on their celebrity status. You should never pay more than you can afford. If you're new to the industry and don't want to spend more than you have to, you can consider hiring a newbie.